Role
Product Designer, Project Manager
Timeline
2 Months
Skills
Interface Design, Branding, Logo Design
The UBC Film Society manages the theatre and is the main film club on campus. For a fee of $5, members can watch unlimited movies and attend all events the FilmSoc organizes.
After struggling to buy a membership on the website, I led the redesign and rebranding process for the entire website after identifying key pain points for both the user and the executives of the club.
The Context
"Most people just follow out instagram anyway"
The Film Society had been working based on this assumption while hosting a website designed by a club executive that had long left the club.
450
monthly website visitors
10
found membership button
The Research
Interviews with students looking to join the FilmSoc combined with an audit of the previous website revealed
"It took me a while to find the membership button"
"Some buttons just move me down to the wrong part of the same page"
"Why is there information here from 2021 ?"
✅ Equal division of labour
✅ App notifications and reminders
✅ Ask to swap tasks
Tasks are divided automatically while allowing flexibility to swap tasks. The points of each task can also be manually edited to allow fair division.
✅ Defined standards of task completion and photo requirement
✅ Point system and putting some $$ on the line
Broomies also allows users to set the standard for each task and a confirmation system to check if the standard is met.
The wager system further motivates users to complete tasks and not lose money.
User Research - It wasn't just us
Interview
After running interviews with 5 students in shared living settings and a short survey to explore the space we realized…
White boards and calendars
Text message "manager"
Accept defeat
In some cases, poor management led to the point where one person just gave up and did everything.
Nobody deserves that :(
A competitive analysis of other household task-splitting apps revealed that many of them lack accountability and an incentive to actually complete tasks.
Style guide
To ensure consistency when working under the tigh deadline, we created a short style guide that met the WCAG colour contrast recommendations. Our mascot, Broomie (credit: Rayna) was born at this stage to add encouragement and add delight to the user experience.
Reflection
Broomies combines effective task management features with fun elements of the wager to boost accountability and reduce chances of conflict.
Vibe Coding
Broomies is currently being developed into a prototype to test its efficacy.
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