Project overview
Role
Product Designer, Project Manager
Timeline
2 Days
Skills
Interface Design, Interaction Design, Usability Testing, User Research
Broomies is a household task tracker for students in shared living to split tasks and hold each other accountable. It uses photo verification and accountability to increase incentive and accountability.
For this project, I took on a project management role that involved a combination of user research (interviews + survey), feature conceptualization and UX definition.
🏆 Awards
UXOpen Best Design Award
70+ competitors
2 developer offers
The Challenge
"Shared living can get messy"
One picture here is a from a dumpster and the other is from a student dorm. Can you guess which is which?
I lied …
They're both from a student dorm
Many students live in shared spaces with multiple roommates. From personal experience and from interviews with students (see later) we realized how challenging it can be to align on cleaning standards and schedules. This lack of coordination and accountability can lead to uncompleted chores, misunderstandings, and tension among roommates.
"I barely see my roommates…"
"We have very different schedules"
"I'd rather not confront them"
The Solution
By automating the division of tasks, nudging users to complete them through notifications and by keeping everyone accountable through a wager system, Broomies aims to address the key concerns our target audience faced (see later).

✅ Equal division of labour
✅ App notifications and reminders
✅ Ask to swap tasks
Tasks are divided automatically while allowing flexibility to swap tasks. The points of each task can also be manually edited to allow fair division.
✅ Defined standards of task completion and photo requirement
✅ Point system and putting some $$ on the line
Broomies also allows users to set the standard for each task and a confirmation system to check if the standard is met.
The wager system further motivates users to complete tasks and not lose money.
User Research - It wasn't just us
Interview
After running interviews with 5 students in shared living settings and a short survey to explore the space we realized…
White boards and calendars
Text message "manager"
Accept defeat
In some cases, poor management led to the point where one person just gave up and did everything.
Nobody deserves that :(
A competitive analysis of other household task-splitting apps revealed that many of them lack accountability and an incentive to actually complete tasks.
Style guide
To ensure consistency when working under the tigh deadline, we created a short style guide that met the WCAG colour contrast recommendations. Our mascot, Broomie (credit: Rayna) was born at this stage to add encouragement and add delight to the user experience.

Reflection
Broomies combines effective task management features with fun elements of the wager to boost accountability and reduce chances of conflict.
Vibe Coding
Broomies is currently being developed into a prototype to test its efficacy.

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